One event. Multiple Channels. Zero extra work for your team.
- Danny Sherrard
- 10 hours ago
- 2 min read
Smart Events is a ready-built sales event campaign for car dealers - every channel planned, produced and launched for you, so your team can stay on the floor selling.
What Smart Events actually is
Most dealer events fall down in the same place: one channel does all the work. A text goes out, or a post goes up, and the rest is hope.
Smart Events is the opposite. It's a coordinated campaign built around a single event - Direct Mail, Smart Text, eDM, Social media graphics, Google display ads, press advertising and showroom point of sale - all carrying the same message, timed to land together in the weeks before your doors open.
We write it, design it, schedule it and track it. You approve it.
How it helps a dealer
Direct Mail puts extra emphasis on targeted physical mailings for the customers most likely to upgrade this month.
Smart Text wakes up your existing database with instant, high-response mobile messages.
eDMs build event urgency with tailored digital invitations, giving undecided buyers a clear reason to take action now.
Digital Ads pull in high-intent local buyers through hyper-targeted social and press campaigns.
A Multi-Channel Approach feeds your sales team with qualified, real-time leads.
A Strategy That Moves Stock gives ageing inventory compelling stories, clear pricing, and ready buyers.
No extra work. Just marketing that moves stock.
Not every dealer needs everything
A full-scale event is one option, not the only one. Take a single channel - Smart Text on its own, or paid social on its own - combine a few, or run the lot. We build the campaign around your stock, your targets and your timelines.
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